![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4zLCgLDnPzMprNbisnKrhbJ5QH4updm0o8r3akLUk8DDe8gIslPqBiBaccbMtbd1_KgFCMW-0WQr4plTnXblDmd-hoBcyufo4pJZa3qvieOeTTVW_Rj-6RLFXWYzrye1s3HLzF2p3LFo/s400/b_ChaseTheChuckwagon_front.jpg)
What can I say? These were simpler times, advertising was a lot more innocent back then.
And when I say “loosely based” on the commercial, I mean it. This is the 2600 after all. Essentially, you run through a maze while evading a dog catcher and a bone that can pass through walls, and try to reach the opening at the top of the screen. Once there, you need to catch the falling dish of dog food, after which, you’re taken to the next level. Making the game no better, and let’s be honest, no worse than any of the myriad Pac Man clones for the system. Naturally, being a bad idea that didn’t succeed means the game is now - you guessed it - sought after by collectors.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiivM2ACv8geqSWhd4X__yGr_rAFHaP9WGhSKAiuqO1NQzVCHpwisQsuxl6UGy2n0E0BqbVSMySecF4AmTOeKMvycJWrd3zs1epUl0NM9MTuaERF2hDE7n2-0vld840Z7GB67HpCCvFqAA/s400/Chuckwagon2.jpg)
But I don’t really want to linger too long on Chase the Chuck Wagon, because, at the end of the day, it was really a one-off thing, and the goal of that little project was to boost sales of a particular type of dog food. It’s not an altogether terrible deal, I remember becoming quite fond of Cap’n Crunch around the time when you could mail away and get your name in a draw for a free Sega Genesis. In the end, it makes at least some business sense to do these kinds of promotions, though it probably would have been a better deal to just hook up with Activision and use one or more of their titles as a mail-in giveaway instead of creating an original IP about dog food.
But no, the real star of this here post is a company that decided, at the height of the Atari boom, that they just had to hop onto that gravy train as soon as possible. That company was US Games...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBd0FytEqAPvidCGWM7itcRNv_fELycyceIQZ6lf6fhRnipZl9gJAIxaCuwuXAn5e1n3-jGi0oDSQU37IbujCnh3qCN1RNMtUGeA5hLODkk9uk8AZ1I9entl4m8oeoknbq0GcH8lLJ-_A/s400/logo_USGames.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN-Snbo7UO5sPuWM6ILWTB6BtDAbK1AEuXGOsuubb8fqNUBqoVJrFtSUBF6m7MBYKeUDJTgrjM5jxNbd2Bu0ED4pHtFHtoRAc7NuhrNZBD0Yw17d53T_c8l2jJj712E0w5Zc1KjJRNAlQ/s400/Quaker-Oats-Man%25281%2529.jpg)
This is yet another prime example of what I like to call a Goldrush Developer. In short, a company that looks in from the outside, and sees only the crazy popularity of video games, and by extension, the crazy profit, and mistakenly believes that all you have to do is make games and people will buy them. For most of your fly by night companies that produce a couple stinkers and drop off the face of the Earth, you can blame idealism, or at least inexperience, for making this kind of mistake. The last straw that really pushes US Games over the edge is that it rings a little false for them to try and play the inexperience card.
For the average person, the only real association we have with Quaker Oats is that guy with the awesome hat, but truth is, this company has made some crazy successful acquisitions and spin-off divisions over the years, (including Gatorade and Fisher-Price,) and is now owned by Pepsico, but key the point being, the guys in suits running this company were not and are not idiots. And yet, for whatever reason, they felt the lure of crazy video game profits, and despite having no real experience in the industry, and more importantly, not really understanding the harsh realities thereof, decided to jump in, head first.
It’s been tough to find decent information about the development of these games. Far as I can tell, they were programmed by such luminaries as Western Technologies, Wickstead Design, and other assorted dev studios with generic names that nobody’s ever heard of. Some of their games were released under the Vidtec label, which, as far as I can tell, is just the same company using a different label because they can. I dunno, maybe they wanted to create a brand distinction, or something.
The takeaway of all this is that, these guys were in it for serious. They hooked up with developers, launched a line of products, and did what they could to distance US Games from it’s parent company. Now, I’m not saying it would have been better if they had used their video games to advertise some of their other popular packaged goods, but if they had, then at least they’d have gotten something back for their efforts. (efforts being a term used in the loosest sense, trust me.)
So anyway, in the coming posts, I’ll be playing, and writing up, each of US Games’ 14 titles, giving my impressions, and telling bad jokes.
Mostly telling bad jokes.
So stay tuned for that.
No comments:
Post a Comment